After my thrashing in class on Saturday, I rethought, re-engineered, and redid my "Call-to-Action" campaign so that it looks more unified. To try and bring it all together, I decided to have headlines on all 3 that are similar (same font, color, and all begin with "Help"). The common thread for all three pieces is metaphorical objects, which allowed me to keep my combination lock poster and my prescription bottle magazine ad. I needed to redo the postcard to fall in line with those two, though. With the new white backgrounds, the objects seem to float, which was ok, but the text didn't look so great hanging mid-page. I grounded it by adding rules above and below it, and then following the rule down in the common tage line ("Join the fight..."). All for now...
No comments:
Post a Comment