Call to Action

Here's an example of a "Call to Action" ad using cause and effect. It was in ESPN magazine, and is part of an anti-drug campaign. I think it's more of an effect, since it follows more of the "What if" path --as in, if you start smoking marijuana, it will lead you into a confusing maze (or something along those lines...). The rest of the campaign (print and video ads ) are at http://www.abovetheinfluence.com/the-ads/.